Men and women have used some type of cosmetics for millennia. The purposes may have differed throughout the years - everything from denoting a particular place in a social structure up to and including pure vanity - but for whatever reason they were used, cosmetics are here to stay.
During the 1700s, vanity was the name of the game. Everyone who was anyone wouldn't be seen in public without heavy doses of heavy white powder, rouged cheeks and lips, and colored eyes made possible by dried vegetable leaves and ochre. Portraits from this time period made many of these individuals look almost ridiculous by today's standards.
Cosmetics weren't mass marketed until the early 20th century. The first items started appearing quite unobtrusively in local drug stores, marketed to perhaps a segment of the female population that was of "questionable repute". Advertising for these early products was usually found in the backs of ladies magazines of the time period, never on the front pages like today. But even with limited advertising, these items were flying off the shelves, purchased by lovely respectable housewives, college students, working women, and even teens who could save up enough for their first lipstick.
It wasn't until the 1940s, however, that the cosmetics industry really took off. What happened? Movies were just coming out in Technicolor! Women could now truly admire their favorite movie stars and see exactly what made them so gorgeous - the black mascaras, the blue eye shadows, red lipsticks, and pink rouge - and they ran out to buy the same things.
New names in cosmetics were all over. Even the drug stores brought their makeup from in back to out front, with prominent displays for all to see. Big names like Estee Lauder quickly became mainstays in large department stores that realized that mega amounts of first floor space needed to be devoted entirely to high end cosmetic lines.
"Make overs" were advertised every week, and even drug stores were competing with special sales and cosmetic consultants who were trained to help make you look beautiful.
But - which products are really worth the money, women began thinking? What is the difference between a foundation at Macy's and one from the corner store? Do I need to spend over $20 on an eye shadow? Probably not. Expensive cosmetics are usually expensive because you're paying for the expensive advertising and alluring packaging - all designed to make you believe you can't live without it. Can you buy excellent makeup at the drug store? Absolutely.
During the 1700s, vanity was the name of the game. Everyone who was anyone wouldn't be seen in public without heavy doses of heavy white powder, rouged cheeks and lips, and colored eyes made possible by dried vegetable leaves and ochre. Portraits from this time period made many of these individuals look almost ridiculous by today's standards.
Cosmetics weren't mass marketed until the early 20th century. The first items started appearing quite unobtrusively in local drug stores, marketed to perhaps a segment of the female population that was of "questionable repute". Advertising for these early products was usually found in the backs of ladies magazines of the time period, never on the front pages like today. But even with limited advertising, these items were flying off the shelves, purchased by lovely respectable housewives, college students, working women, and even teens who could save up enough for their first lipstick.
It wasn't until the 1940s, however, that the cosmetics industry really took off. What happened? Movies were just coming out in Technicolor! Women could now truly admire their favorite movie stars and see exactly what made them so gorgeous - the black mascaras, the blue eye shadows, red lipsticks, and pink rouge - and they ran out to buy the same things.
New names in cosmetics were all over. Even the drug stores brought their makeup from in back to out front, with prominent displays for all to see. Big names like Estee Lauder quickly became mainstays in large department stores that realized that mega amounts of first floor space needed to be devoted entirely to high end cosmetic lines.
"Make overs" were advertised every week, and even drug stores were competing with special sales and cosmetic consultants who were trained to help make you look beautiful.
But - which products are really worth the money, women began thinking? What is the difference between a foundation at Macy's and one from the corner store? Do I need to spend over $20 on an eye shadow? Probably not. Expensive cosmetics are usually expensive because you're paying for the expensive advertising and alluring packaging - all designed to make you believe you can't live without it. Can you buy excellent makeup at the drug store? Absolutely.
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The baby lotion that gently moisturizes your child's skin is usually hypoallergenic and dermatologist reviewed. Hair Care For Men Begin using products when your doctor says it is okay and even then work them slowly into your baby's care regimen. In coming months, a baby's immune system starts to develop and isn't nearly as sensitive as it was before.
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